Trump–Backed World Liberty Financial Clarifies WLFI Launch—No Pre-Sale, No Insider Edge

World Liberty Financial moves to calm investor concerns with a token unlock plan, delaying insider access, rejecting new pre-sales, and putting community trust at the forefront.

WLFI Clarifies Token Unlock Strategy, Delays Insider Access to Build Community Trust

World Liberty Financial, a decentralized finance (DeFi) project that has garnered significant attention due to its strong connections to the Trump family, clarified on July 19 via social media platform X that no team, advisor, or co-founder tokens will unlock at launch. The project, which offers the WLFI governance token and a stablecoin called USD1, stated:

We want to dispel the rumors: NO co-founders, team, or advisor tokens will unlock upon launch. We’re committed to fairness and building trust from day one.

Addressing speculation about a new investment round, WLFI confirmed it will not reopen a pre-sale. Instead, the team announced a reward-based initiative in collaboration with major centralized exchanges. “More rumor-busting: We’re not opening another pre-sale round. Instead, we’re partnering with major exchanges to create a WLFI reward program – allowing you to earn on platforms you already use and trust. A new path for everyone to join the liberty movement!”

The shift comes as the WLFI token transitions from a governance-only asset to a tradable cryptocurrency following a recent community vote. While transferability has been approved, the team is taking a phased approach, with trading expected to begin in late August or early September 2025.

Only a limited portion of WLFI tokens from public sales at $0.015 and $0.05 will unlock initially, targeting early retail participants. The team stated:

Only a portion of tokens purchased from the public sale that were bought at $0.015 & $0.05 will unlock initially – this directly rewards our early retail believers and no one else.

They added: “Plus, treasury tokens purely to seed liquidity. This keeps the community the main focus and driver behind this next step.” All other token unlocks—including those tied to over-the-counter deals, founders, and advisors—will be subject to future community votes. While the Trump family’s reported involvement has raised questions about possible conflicts of interest, WLFI’s emphasis on community governance and delayed internal unlocks aims to address those concerns through structural transparency.