Gate.io celebrates its 12th anniversary, the brand has been refreshed and upgraded, and the door opens to the encryption future.

The globally leading cryptocurrency trading platform Gate.io celebrates an important milestone of its 12th anniversary and officially announces a brand refresh, introducing a new Chinese name - "大门". With the anniversary theme of "Twelve Years of Unity, Opening the Gate, Renewing Forward", Gate.io reflects on its growth and breakthroughs over the past twelve years, and with a brand new image, it opens up to the future, bringing a more open, diverse, and innovative crypto ecosystem to global users.

Twelve years of innovation and progress, forging a globally leading position.

Since its establishment in 2013, Gate.io has always focused on the innovation and development of blockchain technology, committed to providing safe, stable, and diverse digital asset trading services. Today, Gate.io has grown into a leading global trading platform with 22 million users, consistently ranking among the top three in the world for trading volume and liquidity, with a 24-hour spot trading volume ranking second globally. The platform supports spot trading, futures contracts, leveraged trading, and wealth management products for over 3,800 cryptocurrencies, providing users worldwide with a rich array of investment options. Its platform token GateToken (GT) has played a core role since the launch of the GateChain mainnet in 2019, and as of now, the GT price has reached a high of 25.960 USD, with a total circulating market value exceeding 2.94 billion USD, catapulting its market value into the global Top 40.

In this process, Gate.io establish a complete crypto financial ecosystem and promote the process of industry transparency. As the first major exchange to commit to 100% reserves, Gate.io partnered with Armanino LLP, a U.S. auditor, to regularly disclose its asset reserves using the Merkle Tree open-source solution. As of January 17, 2025, the total value of Gate.io reserves exceeded US$10 billion, ranking fourth in the world, with a total reserve ratio of 128.58%, leading the industry average, ensuring the verifiability and security of users' assets.

leads cross-border cooperation, empowering future growth in the industry

In addition, Gate.io is actively expanding cross-industry collaborations, continuously enhancing the influence of the industry worldwide. In 2024, Gate.io announced a partnership with Inter Milan Football Club, jointly embarking on a new chapter of the integration of cryptocurrency and traditional sports. Gate.io became the official sleeve sponsor of Inter Milan's jerseys, with its brand image frequently appearing at San Siro Stadium, in Serie A, and in the UEFA Champions League, while also bringing fans closer together through VIP viewing, joint activities, and other forms, collectively creating a global fan community and exploring more possibilities between digital assets and sports.

In the first quarter of 2025, Gate.io announced that it has officially become the official sponsor of the F1 Red Bull Racing team (Oracle Red Bull Racing in Formula 1), becoming the team's exclusive cryptocurrency exchange partner. As an eight-time world champion, the F1 Red Bull Racing team is renowned globally for its outstanding performance on the track, while Gate.io is known for its innovation and cutting-edge technology in the digital economy. Both parties share a common philosophy of pursuing excellence, and this partnership is an important symbol of two industry giants joining hands. Through the collaboration with the F1 Red Bull Racing team, Gate.io will promote digital finance, Web3, and blockchain solutions to a wider audience, accelerating the global adoption of blockchain technology.

Brand upgrade, renewing progress

For 12 years, Gate.io has witnessed the vigorous development of the cryptocurrency industry and has continuously broken through itself amid market changes, evolving from an initial Bitcoin trading platform to today’s full-chain ecological enabler. On the occasion of its twelfth anniversary, Gate.io officially adopts a new Chinese name "大门", symbolizing openness, fairness, and innovation, representing the intersection of trust and technology, inheriting Gate.io's original intention to connect the global cryptocurrency world, and also reflecting the brand's outlook on the future — to drive industry development through technology and open a broader cryptocurrency gateway for global users.

This brand upgrade is not only a visual refresh but also a strategic direction upgrade—transitioning from a single trading platform to a more open, interconnected, and integrated Web3 era. Guided by the new brand vision, Gate.io will further optimize user experience, promote product and technological innovation, and provide users with a smarter, more efficient, and secure trading experience. It will also actively expand the decentralized ecosystem, allowing more people to enter the Web3 world without barriers.

Celebrating twelve years together, a major event in Dubai is coming.

To celebrate this important milestone, Gate.io will host a series of events in Dubai from April 29 to 30, joining global users and industry partners in this grand occasion. During this time, Gate.io will hold its 12th anniversary celebration, with thousands of top investors, blockchain entrepreneurs, project parties, and industry leaders from around the world expected to participate and celebrate the anniversary with Gate.io. Additionally, Gate.io will also organize the SPORT3 DUBAI 2025 sports friendly match, creating a relaxed and interactive platform for industry practitioners to promote more cross-industry cooperation and deep communication.

Twelve years is an accumulation of trust, a testament to growth, and a new starting point. Twelve years ago, Gate.io opened the exploration journey of global cryptocurrency trading with the "Gateway to Security." Twelve years later, Gate.io has not only witnessed the development of the industry but has also become a driving force for the advancement of the blockchain ecosystem. Now, standing at the critical juncture of a brand upgrade, Gate.io will continue to be user-centric, constantly exploring and breaking through, to open the door to the future of cryptocurrency for global users with more forward-looking technology, a more open ecosystem, and more secure services, and to work together to create a prosperous development of the crypto world.

Disclaimer: This content does not constitute any offer, solicitation, or recommendation. Please note that the value of virtual assets may be partially or wholly depreciated and is subject to significant volatility. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io is not licensed or regulated by the Virtual Assets Regulatory Authority (VARA) and therefore may not engage in activities related to virtual assets within Dubai or from Dubai. The products and/or services mentioned in this article are intended for use by individuals outside of Dubai. Please note that Gate.io may restrict or prohibit access to all or part of its services from restricted areas. For more information, please read the User Agreement at: https://www.gate.io/en/user-agreement.