Web3 Project Operation Guide: Building Real Communities and Sustainable Rise Strategies

Building a successful project in the Web3 space starts with community building. An ideal starting point is to cultivate 100 true community ambassadors. These ambassadors will become the core supporters of the project, helping to spread information and attract new users.

To establish an ambassador program, consider the following points:

• Attract initial interest by participating in incubator projects
• Recruit new ambassadors every quarter to maintain fresh blood.
• Set clear tasks and evaluation criteria for ambassadors
• Provide token rewards based on task completion level
• Divide the ambassadors into different levels, such as Souldier, Super Soul, etc.
• Strengthen the connection between ambassadors and the project through token incentives.

Different strategies can be adopted to attract users for different groups:

For C-end users:

• Set precise task rewards, such as incentives based on DApp usage.
• Avoid overly simple tasks, such as only focusing on social media accounts.

For B-end customers:

• Build trust through long-term relationship maintenance
• Conduct proof of concept ( POC ) project
• Carefully manage the relationship between the cooperation announcement and token price.

For developers:

• Hold incentive testnet events
• Set a reasonable testnet duration, such as 3-4 weeks.
• Iterate and optimize the testnet based on feedback

Before and after the project token issuance (TGE), the following strategies can be adopted:

1. Build an active social media community, especially on Twitter, Discord, and Telegram.

2. Develop an effective social media publishing strategy, leveraging platform algorithms.

3. Communicate in advance with token tracking websites like CoinMarketCap to ensure inclusion.

4. Write high-quality original long articles, you can use AI to assist in creation.

5. Establish long-term relationships with journalists to prepare for important news reports.

6. Participate in industry events purposefully, focusing on the conversion rate.

7. Collaborate with authoritative research institutions to publish independent analysis reports.

When managing the ambassador team, it is important to note:

• Adjust expectations, accept a retention rate of 20-40%
• Consider appointing a dedicated community manager responsible for daily management.
• Keep fresh blood continuously added to maintain activity.

The Ambassador Program can attract participants from over 40 countries worldwide, especially in Africa and Southeast Asia. Token incentives can effectively bind ambassadors to project goals, making them more effective than simple monetary incentives.

In summary, the operation of Web3 projects requires long-term cultivation, starting with the establishment of a real community, and achieving sustainable development through multi-faceted rise strategies.