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InfoFi Rises: Blockchain Reshapes the New Landscape of Attention Economy
The Current Status and Future of InfoFi: A New Paradigm of Attention Economy
In today's world of information overload, human attention has become the most scarce resource. The emerging concept of InfoFi( information finance) in the Web3 space aims to transform abstract values such as information and attention into quantifiable value carriers through blockchain technology and token incentive mechanisms, reshaping the value distribution model of the attention economy.
Main Types of InfoFi
InfoFi mainly includes the following categories of applications:
Prediction Market: Predicting future event outcomes through collective intelligence, represented by platforms like Polymarket and Kalshi.
Mouth Licking Type InfoFi: Rewards users for posting high-quality content on social platforms, representing projects such as Kaito AI, Cookie.fun, etc.
Multi-dimensional contribution value realization: Combining content creation and on-chain behavior to comprehensively assess user contributions, such as Galxe Starboard.
Reputation-based InfoFi: Build an on-chain reputation scoring system, such as Ethos and GiveRep.
Attention Market: Allows speculation on the attention given to projects or content, such as Noise and Upside.
Token gated content access: Unlock high-value information, such as Backroom, through tokens.
Data Insights: Provides on-chain data analysis and intelligence trading, such as Arkham Intel Exchange.
Challenges Faced by InfoFi
Regulatory and compliance issues, especially regarding the regulatory pressure that prediction markets may face.
The standards for content quality assessment are not transparent, which may lead to user skepticism.
The Matthew effect of profit distribution makes it difficult for ordinary users to obtain substantial returns.
Insufficient sustained attention, user engagement rapidly declines after the activity ends.
Risks of malicious manipulation and witch attacks.
Issues of cross-platform data interoperability and mutual recognition of credit.
Development Trends of InfoFi
The deep integration of AI technology enhances content evaluation and prediction accuracy.
Further integration with social media platforms.
Exploration of Applications in Decentralized Governance.
Improvement of the multidimensional contribution evaluation mechanism.
Development of InfoFi large language model dedicated to Web3.
The application of the reputation system in conjunction with DeFi.
Tokenization of abstract assets such as attention and reputation, and development of derivatives.
Integration with traditional media to create a tool for information value discovery aimed at the public.
The core of InfoFi lies in reshaping the value distribution mechanism of the attention economy. The key to the future is how to balance information value, user participation, and fair returns, truly realizing the inclusiveness of the attention economy. This requires a dual breakthrough in technological innovation and mechanism design, as well as a joint push from both top-down and bottom-up approaches.